Brief
Schola makes college courses for learning languages. They say that they stand out because of their customer service. Their target audience is men. They wanted to convey a sense of fame, while at the same time being kind. Their tagline is “Learning languages made easy!”
Approach
I created a simple wordmark for the brand. The typeface I used for the wordmark was Montserrat Alternates Bold, I modified the spacing and some proportions to make it distinctive from the normal typeface and make it proprietary. The typographic palette is karma light, medium, and bold. The color palette I chose had cardinal as the primary color, with teal blue and black.